![]() The two other characters aren’t safe from some gross oversexualisation either. While each unique skin grants a unique ability, such as giving you a health or accuracy bonus, I can’t help but feel that you’re not meant to pick a skin based on the ability it gives you. ![]() Collect eight black bows and Rin becomes a Bunny Girl, or eight presents and she becomes a Christmas Gift – wearing nothing but a box and bow, bashfully running her hand up and down the length of the ribbon keeping her costume together. Sadly, this is where the game falls flat. Similarly, collecting eight paper planes will unlock Buro, a young girl who becomes invincible when you burst into Fever Mode. Collect eight diaries, for instance, and you’ll unlock Marija, a bassist-come-witch who has a passive power to keep your combo going if you mess up before a combo of 100. These chips are used to unlock extra characters and skins. Each level comes with a set of challenges – get a combo of X, a score of Y, miss exactly Z enemies – that reward you with exp, levelling you up, unlocking more songs to play, and earning ‘chips’ as you complete them. Levels are generally J-pop, Chinese pop or something a little dubstep, so if you like that kind of music, there may be something for you here. “It’s not the first example of games blowing up on TikTok and won’t be the last.You start the game as Rin, a thuggish high-schooler who fights through the level with her bass guitar in hand. “It once again shows the power of new social apps and those communities,” concludes Ahmad. ![]() Overall Muse Dash has now exceeded 2.4m unit sales. They also initated further paid promotion on TikTok (Douyin). Apparently, 200,000 Douyin users proceeded to buy the game. When publisher XD Network took notice of what was going on on TikTok, the company launched a sale for the game and its in-game content. 9 on Steam’s best-selling list last week. Again, completely organically, through no sale or promotion, Wallpaper Engine soared to No. It was this app that was used to produce the original Muse Dash live wallpaper video. ![]() It has been #1 since Nov 15.” On Steam, the game doubled its concurrent user count last week.Īn interesting side effect of this trend was that it also led to the increased popularity of Wallpaper Engine, an app on Steam that allows users to make and use live wallpapers. ![]() TikTok creaters immediately responded by posting their own creative videos based on the game promoting it completely organically.Īccording to Ahmad, “in China the game jumped from #46 to #1 on the iOS paid game chart. These videos captured the attention of many people /tmEf3qi9EX While it has taken on various forms at this point, it started out on Nov 8 as a simple live wallpaper video that had characters from the game in it If you use TikTok then you’ve probably come across the #MuseDash trend yourself. On November 8, a live wallpaper video featuring Muse Dash characters was posted on TikTok. As spotted by Niko Partners’ Daniel Ahmad, the title has generated around 400m views on Douyin, the Chinese version of TikTok, over the last two weeks. Another 60m views come from the global TikTok. Muse Dash is developed Chinese studio PeroPeroGames and published by China-based XD Network. ![]()
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